Three entrepreneurs were sharing a bag of beef jerky and the conversation started;

The statement followed; “this doesn’t even taste like meat!”

What we learned was disturbing. Our questions led us on a journey – to source a higher quality protein, to educate consumers on the nutritional benefits of our super foods, and to leverage technology to create a sustainable 1,000,000 lb. unique protein supply chain.

We know where our protein comes from – we work the ranch, we partner with the ranch, we buy direct from our relationships.

“WHERE DOES YOUR MEAT COME FROM?”